Marketing features in the gambling industry are what set the stage for many gamblers to actually make money from gambling and it is the marketing that brings the players to the casinos, not necessarily the actual gambling themselves. Marketing features in the gambling industry include the like, bonuses, promotions, contests, etc. These features attract players and draw them in to the casino.
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A good example of a marketing feature is the bonus. These bonuses are offered at the casino itself and can either be won in cash or cashed in for prizes. These marketing features in the gambling industry draw gamblers to the gambling table and keeps them there until the casino has everything they need to offer them and they leave. This is often called the bingo effect and it is a marketing feature. In the UK, for example, winning a bonus in the British Blackpool Poker Hotel can get you cashing in a free drink when you win at the Blackpool Poker Hotel.
Another great example of a feature in the casino is the entrance bonus. This can come in the form of a real free casino card, an electronic code, free spins on a slot machine or just a door credit. The entrance bonus draws gamblers into the casino and keeps them there for longer periods of time. This is a very effective marketing technique, because the player is enticed to stay longer and plays more. These features help to keep people in the casino and this in turn, keeps the gamblers inside the casino longer and increases the chance that they will beat the house and win.